The Tourism Guide to New Brighton

Welcome to Visit New

New Brighton is located on the north eastern tip of the Wirral Peninsula on the bay of Liverpool where the River Mersey meets the Irish Sea. New Brighton was born in 1826 and by the turn of the century was a bustling seaside resort with hotels, bathing pools, a pier, the promenade, a tower, a ballroom, as well as many other attractions and amenities. New Brighton is fondly remembered by people of all generations who visited the area either as a child or with their own children, many coming from other parts of the United Kingdom and further afield.

The area now boasts a unique mix of old and new. Its 19th century Grade II* listed former sea defence, Fort Perch Rock, and Perch Rock Lighthouse, together with a wide variety of other heritage and historical points of interest, is complemented by an £80million leisure and retail facility, Marine Point. Large grassed seafront areas, known locally as ‘the dips’, provide the perfect venue for large scale events. A short stroll inland sees a growing base of independent bars, cafes and restaurants on Victoria Road and Victoria Parade and the opportunity to purchase vintage, reclaimed and pre-loved finds on Seabank Road. One of New Brighton’s wonderful beaches is home to the internationally known community-built iconic driftwood boat, The Black Pearl, tended to with love and care by a band of merry 'pirates'. The area which also boasts a popular theatre, marine lake, beautiful parks, awarding winning businesses and unique fairy village is surrounded by miles of spectacular coastline with stunning views of Liverpool’s waterfront.

A million visitors a year come to New Brighton and we hope you do too. New Brighton #makenewmemories



What's going on?

Here are a selection of hot events coming up in new Brighton and some of our favourite attractions. Check out our Calendar for a full list of upcoming events and our News section for more information on recent events and gatherings.

What's on

Find out what's going on in New Brighton.

Floral Pavilion

Music, Theatre and More. Find Out whats coming up at the Floral.

Light Cinema

Watch films in 3D and relax in their awesome comfort seats.

Marine Point

From Shopping, Beaches, Cinema, Theatre & Restaurants, Marine Point has it all.

Resort Directories


New Brighton Activities + Attractions

From Fort Perch Rock to the Floral Pavillion Theatre, there are loads of attractions in New Brighton.

You can keep busy with various activities including sailing and bowling. Browse our Activities Directory to find out more.

New Brighton's Latest News

  • Mermaids come ashore in New Brighton ahead of busy summer

    An exciting new tourist trail celebrating a New Brighton legend is set to become the resort’s latest visitor attraction - just in time for summer.

    The New Brighton Mermaid Trail, which takes its inspiration from ‘The Black Rock Mermaid’, who was said to have appeared to a local sailor in New Brighton in the 18th century, is to be officially unveiled on Wednesday 7th June.

    Read more  
  • A flash of mermaid tail offers a tantalising glimpse of Wirral’s new sculpture trail

    THIS is the most we can show of New Brighton's latest and most glamorous resident.

    A tantalising glimpse of mermaid tail offers a sneak preview of the fibreglass statues that will form part of New Brighton Mermaid Trail.

    New Brighton Coastal Community Team formally signed off the mermaid sculpture this week for casting. The statues will be delivered to the schools and groups who will be decorating them next month, ready for the official unveiling in May.

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  • Mermaid Trail designers announced - but winning designs remain under wraps until statues are revealed

    The results are in – we have the winning designs for Wirral’s new Mermaid Trail!

    The Trail will be placed at strategic locations in New Brighton, inspired by and celebrating the resort’s history, heritage, and its links with the mythical ‘Black Rock Mermaid’, who was said to have appeared to a local sailor in New Brighton in the 18th century.

    Read more