The Tourism Guide to New Brighton

(28 June 2016)

A group of dedicated environmental volunteers have joined forces with Wirral Council to help keep New Brighton looking ‘ship-shape’ during the always busy summer season.

The ‘New Brighteners’ are well-known in the area for their litter-picking and environmental activities around the resort and they have been working with the council, through a partnership led by the Wallasey Constituency Committee, to make sure there are plenty of bins around the area over the summer months - so there is no excuse for visitors leaving their rubbish on the beach or along the promenade.

This includes the placement of four ‘bulk bins’ around the Marine Lake area, which each have a capacity of 1,100 litres and the installation of 10 bespoke litter bins nestled into the sea wall along Ian Fraser Walk.

The New Brighteners have also worked with the council to design the artwork that adorns the bulk bins with the message ‘Let’s Keep New Brighton Ship-Shape’.

Cllr Bernie Mooney, Cabinet member for Environment, said: “We really value our relationship with the New Brighteners. They contribute an awful lot to keeping the beaches in the area clean – and have even now branched out further into Wallasey and other areas.

“We are delighted that they are involved in this campaign to encourage locals and visitors alike to dispose of their litter properly if they come to the resort over the summer. It’s so important that we keep streets and beauty spots clean and spotless, so that locals and visitors alike get to enjoy our fantastic peninsula at its very best.”

The New Brighteners added: “All of us have a responsibility to keep our streets, beaches and parks free from litter, it’s the courteous thing to do. Many people use lack of bins as an excuse for leaving their rubbish behind so we wanted to make sure we are doing as much as we can to encourage people to bin their litter. The presence of these bins takes away any excuse people have for dropping litter.”

Tony Jones, Chair of New Brighton Coastal Community Team, said: “It is great that the Council and The New Brighteners are working together again to help keep New Brighton looking its best.

“New Brighton is a historic seaside resort with much heritage coupled with a modern offer which has seen the area grow from the strength to strength. Many people have a great deal of affection for New Brighton; we welcome them back to come and make new memories, but also want to encourage them to respect our public spaces for the benefit of everyone.”

The bulk bins will be emptied every Monday and Friday and will be in place until the end of summer. The bins along the promenade are a permanent fixture and are emptied daily.